At MA+CH we do many things that set us apart from other textile design studios and manufacturers. As previously mentioned, the Phly-Dye® technique limits our water waste and energy consumption tremendously during the dye process. However, in an industry where 11 million tons of clothing waste is thrown away every year in the United States alone, it is important to adopt a multidimensional approach to conservation, energy usage, and waste management. Fortunately, at MA+CH we’ve been striving for a conscious approach since the beginning. Our studio not only designs garments that are beautiful, it develops unique pieces that you can feel good about buying as well!
According to WRAP (Waste and Resource Action Program) the average lifespan of a garment is 2.2 years. By extending the life of a garment just 3 months you can reduce carbon and water waste footprints by 5-10%. At MA+CH we prioritize high quality, natural fibers, and we truly design for longevity. Because of the classic cuts, shapes and colors we use, our versatile garments become more than timeless favorites, they are truly contemporary art pieces that last a lifetime.
In addition to limiting our footprint through our “built to last” approach, all the Marika + Charles Collections are designed, developed and processed in the United States. We source our fibers domestically based on availability, prioritizing all natural, domestic cotton and sourcing our other natural fibers from their nations of origin. The basic, dyable garments are made to our specifications, then, using our patented, proprietary Phly-Dye technique we dye, paint and print them in our studio in New York. Throughout the process we limit surplus waste by making garments based on precise demand, only producing what has been ordered. These one-of-a-kind manufacturing processes limit our environmental impact and create clothes as ethical as they are beautiful.
Guest Writer Contribution, by Kate Connelly.