Whether complex or minimal, there is always a story behind a print or pattern. A favorite this season has been our Brocade pattern. First inspired by traditional Japanese printmaking, our design started to take form. From there, it evolved into a more elegant and elaborate pattern influenced by French court fashions and Chantilly lace. Upon printing the pattern using silkscreens, it gave the illusion of fine embroidery. At this time the name “Brocade” was appropriate.
Brocade is a class of richly decorative fabrics made by a weaving technique typically performed on a draw loom. Ornamental brocading can be done with different color threads, or even precious metals like gold and silver threads for enhanced elegance. A supplementary, non-structural weft thread is added to the standard weft that holds the warp threads together. This process creates an intricate embroidered appearance.
When our “Brocade” artwork is Phly-Dyed® onto garments it captures the essence of this traditional weaving technique in its own way, making the MA+CH® Brocade pattern truly unique.
Brocade has been a favorite since its debut in our latest Fall/Holiday Collection. It is featured on various pieces like our Chocolate Cashmere Blend Funnel Neck Sweater and Wine Simple Cashmere Cardigan, to name a few. We are also running a Winter Cashmere Giveaway this month and one lucky winner will receive our extra large + luxurious Brocade Chocolate Cashmere/Silk Shawl. Click here for more details and to enter for a chance to win! Entry period closes on January 31, 2018 at 11:59PM ET and winner will be chosen on February 1, 2018. Follow us on Facebook and Instagram for Winner Announcement and to receive the latest news, studio happenings, design inspiration and more!